Large promotional products have always competed for mind-share and the attention of those travelling by them. Whether being an inflatable on top of an auto dealer’s roof, or a promotional tent at an outdoor event – bold, quality promotional products compete for the attention of prospective customers passing by.
In today’s age of people continually looking downward at their smartphone, the task has become even more challenging. Where people used to at least look up and around while walking, you more often than not see them stooped in what is becoming the classic posture of a smartphone walker busy getting the latest Internet updates or texting “critical” information to their friends.
The new trend of “Distracted Walking” isn’t only bad for advertising, it’s bad for health . In 2010, it was estimated that 1500 people were injured while walking and distracted by their mobile devices. It is likely that this number has significantly increased in the intervening years due to the explosion of popularity with smartphones.
Because of a more distracted populace, it has become more important to think of new ways to be noticed. One way to grab the attention of a potential consumer is to surprise them. This could come in many forms when applied to promotional products. Maybe a huge inflatable will be the reason that a person looks up from their phone. It could involve using bright, bold colors to make a statement to promote interest.
There are many ways in which smartphones have changed the world. Most of them are good but there are some detriments, such as the fact that people can be less observant of world around them. This can not only make visual promotions more challenging, but it can also result in injuries and accidents. Let us help you regain some of the lost advertising opportunities through providing excellent quality and great looking products. Get that extra push that people need to discover more about your company.