Here at VIP we deal with tents everyday. We focus on convenience, durability, and most of all – visual impact.
However, tents have had a place in society for thousands of years, even stretching back to biblical times. The Ancient Hebrews, including Abraham, Isaac, and Moses lived a nomadic lifestyle. This meant that they were constantly moving from place to place and while doing so, they lived in tents. The sacred place where the Ark of the Covenant was kept in was called a tabernacle, which translates to “tent” or “place of dwelling.”
If we fast forward a few thousand years, we can see that tents were still in use, this time in a medieval setting. Knights would take them on hunts and use them as command bases during times of war. Tents were also set up during tournaments so the knights had a place to prepare for competitions. You can imagine that the art of promotional tents was in full swing as tournament vendors vied for attention from the crowds in order to sell their food, mead, and other wares.
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Large promotional products have always competed for mind-share and the attention of those travelling by them. Whether being an inflatable on top of an auto dealer’s roof, or a promotional tent at an outdoor event – bold, quality promotional products compete for the attention of prospective customers passing by.
In today’s age of people continually looking downward at their smartphone, the task has become even more challenging. Where people used to at least look up and around while walking, you more often than not see them stooped in what is becoming the classic posture of a smartphone walker busy getting the latest Internet updates or texting “critical” information to their friends. (more…)
We have our latest product information on our website and talk about some of the latest promotional events we’ve been involved with on Facebook, so we think that our blog will be a great place to tie in some other information that doesn’t quite fit anywhere else. We’ll talk about promotions in general, the history of the industry, innovative ideas and techniques, and just about anything else that comes our way that we’d like to pass along,
We hope you enjoy it and pick up some great tips, interesting facts, or just get a break in your day.