As it turns out color is one of the most beautiful things in the world.
Since the beginning of time, colors have stirred our emotions. White chalk was a precious tool in the hands of Paleolithic artists. Gold from the very first civilizations reminded us of the sun. A desire for the mysterious and exotic blue changed the course of history.
Color has always grabbed attention, but it certainly wasn’t easy to get hold of. This is why it became the ultimate symbol of luxury. Those who could afford it, used their favorite hues to decorate their surroundings. Today, not so long since the beginning of the Digital Revolution, we have free access to any color we can possibly think of, and more. Now that color is everywhere and readily available to us to splash on paper, screens and on pretty much any surface you can think of, do we understand the power that it has? (more…)
Have you even been to an event and all you see are a sea of blue tents? I have. You look down the rows and see if there is anything there that interests you. You’re not sure what you’re looking for, but you want something, anything to grab your attention. When it doesn’t you walk away. Now contrast that with going to an event and immediately seeing a product you recognize. You could have just eaten a large meal and you were full until you saw the Ben & Jerry logo and the pictures of their ice creams near the tent. Now all of a sudden, you realize you have room in your stomach for some ice cream so you walk to the tent and buy it. You didn’t know you wanted it, until you saw it. (more…)