As it turns out color is one of the most beautiful things in the world.
Since the beginning of time, colors have stirred our emotions. White chalk was a precious tool in the hands of Paleolithic artists. Gold from the very first civilizations reminded us of the sun. A desire for the mysterious and exotic blue changed the course of history.
Color has always grabbed attention, but it certainly wasn’t easy to get hold of. This is why it became the ultimate symbol of luxury. Those who could afford it, used their favorite hues to decorate their surroundings. Today, not so long since the beginning of the Digital Revolution, we have free access to any color we can possibly think of, and more. Now that color is everywhere and readily available to us to splash on paper, screens and on pretty much any surface you can think of, do we understand the power that it has?
According to empoweredbycolor.com color is an important marketing tool and will convey a certain message to your customers. They believe these colors and emotions go hand in hand:
- light-hearted – use pastels, yellow or pale blue
- serious -use blue or indigo
- corporate – use dark blue, dark red or black
- exciting – use red
- compassionate and caring – use pink, green, turquoise or magenta
- happy – use yellow or orange
- sociable – use orange
- peaceful, calm, relaxed – use blue, green, or turquoise
- creative, imaginative – use purple, yellow or magenta
The colors you choose make a first and lasting impression on your customers. Whatever those colors may be, Visual Impact Promotions is here to make sure that your colors are seen on the highest quality promotional products. Let us give you a free mockup of your logo today!