Umbrellas. Here at VIP, when we think umbrellas, we think about promoting your name to people walking by your outdoor seating or your promotional booth at the beach. We think about golf game and promotional give-a-ways.
However, most people don’t think about an umbrella until they need one. So what else is there to this little piece of material that we frantically look for after a few raindrops hit us or once we discover a sunburn on our skin?
According to Wikipedia, the word “umbrella” evolved from the Latin umbella (an umbel is a flat-topped rounded flower) or umbra, meaning shaded or shadow. An umbrella typically refers to a device used to protect us from the rain, while the term parasol usually refers to an item that protects you from the sun. Umbrellas can further be divided into two categories: a fully collapsible unit that gets small enough to carry in a backpack or handbag and the non-collapsible version in which the support pole cannot retract (think beach umbrellas). (more…)