Branding is everything. A good brand will connect with customers on an emotional level. It makes them feel good about buying from the brand. As we mentioned in a previous post about your logo, purchasing is an emotional experience for many consumers. They often make purchases based on various feelings and when given the choice between two similar products they will routinely purchase from the company that subconsciously makes them feel good. So how do you go about creating this experience for your customers?
According to Forbes, every brand needs a real style guide. It makes marketing easier and guarantees that a consistent message is being sent to customers and competitors alike. Ideally this guide should provide some flexibility for your marketing team so that they can be creative, however, you want the guide rigid enough to keep your brand easily recognizable. (more…)