It’s mid-summer and that means that people have likely been attending more events that are outdoors. People take more vacations, work shorter hours and are generally feel a little more laid back these days. Which means you may be spending even more time outside promoting your business at various events. Whether that event is a sporting event, a concert, Farmer’s Market or even a community event you want to make sure you have all the right gear. What exactly is the right gear? A tent or canopy, of course!
Having a tent not only ensures you some visibility, it also offers something that is known as the decompression zone which is the area of transition between the outside environment and the smaller, indoor place into which your customer is entering. Having even a small shift from the outside environment (for example a Farmer’s Market) to your canopy (for example selling hair care products) allows the customer’s mind to relax, browse, assess what you have and hopefully purchase what you are selling.
In addition to creating this zone, the canopy also offers customers some relief from the heat. Let’s face it; no one is going to take the time to really look at your product if they are covered in sweat and uncomfortable. Not only will your potential customers not give you too much time, but the employees working your booth may also be pretty miserable. How someone is greeted upon entering the decompression zone will either encourage them to buy or cause them to leave the area in a hurry. Make a good impression with a cool canopy!
Provide your customers with a welcoming environment by using one of our canopies or tents. Visual Impact Promotions creates quality custom tents and canopies that will not only help you promote your business but that also have UV coating to last in hot weather. Our products are made with durability in mind!