Have you even been to an event and all you see are a sea of blue tents? I have. You look down the rows and see if there is anything there that interests you. You’re not sure what you’re looking for, but you want something, anything to grab your attention. When it doesn’t you walk away. Now contrast that with going to an event and immediately seeing a product you recognize. You could have just eaten a large meal and you were full until you saw the Ben & Jerry logo and the pictures of their ice creams near the tent. Now all of a sudden, you realize you have room in your stomach for some ice cream so you walk to the tent and buy it. You didn’t know you wanted it, until you saw it. (more…)