It’s no secret that here at Visual Impact Promotions, we love our inflatables! They are a great way to get your message pumped up and airborne.
Well we aren’t the only ones that feel this way. A lot of people like visually stunning, airborne items. In fact, people like them so much that they sometime jump right in to be a part of it all. Don’t be surprised if sometime this summer you see some hot air balloons floating around. While these balloons are now used mainly for entertainment purposes, they were originally created for travel.
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How do we make sure that when the weather heats up business doesn’t cool down? While some businesses are naturals to do better as the weather gets hotter, for others, it’s just the opposite. Are you sitting in the office worried about how well you’ll do during the upcoming season? Many businesses face challenges when the weather changes – and it always does.
If this is a slower season for you – a post written by the U.S. Small Business Administration lists a few things you can do to help steady out business and at the very least, make the most of your slower season from a marketing, such as:
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These days the American population is bombarded with advertisements. Depending on the data you look at, some believe we see up to 5000 ads per day, while other numbers are in the high hundreds. Between advertisements that we see while driving, to commercials on TV, to the often-unwanted ads that pop up on the Internet and even in your email account, it’s easy to see how we can be exposed to so many ads. But how many of these do we actually see or process? According to data on Britannica we may actually miss quite a bit of it. Our eyes, skin, ears, nose (smell) and mouth (taste) are able to send any where from 1,000 to 10,000,000 bits of information to the brain per second. When put together, it is estimated that the human body sends approximately 11 million bits per second to the brain for processing, yet the conscious mind seems to be able to only process around 50 bits per second.
What does this mean for the business trying to promote its product? It all boils down to one key thing: it has to make an impression. (more…)
Branding is everything. A good brand will connect with customers on an emotional level. It makes them feel good about buying from the brand. As we mentioned in a previous post about your logo, purchasing is an emotional experience for many consumers. They often make purchases based on various feelings and when given the choice between two similar products they will routinely purchase from the company that subconsciously makes them feel good. So how do you go about creating this experience for your customers?
According to Forbes, every brand needs a real style guide. It makes marketing easier and guarantees that a consistent message is being sent to customers and competitors alike. Ideally this guide should provide some flexibility for your marketing team so that they can be creative, however, you want the guide rigid enough to keep your brand easily recognizable. (more…)
Have you even been to an event and all you see are a sea of blue tents? I have. You look down the rows and see if there is anything there that interests you. You’re not sure what you’re looking for, but you want something, anything to grab your attention. When it doesn’t you walk away. Now contrast that with going to an event and immediately seeing a product you recognize. You could have just eaten a large meal and you were full until you saw the Ben & Jerry logo and the pictures of their ice creams near the tent. Now all of a sudden, you realize you have room in your stomach for some ice cream so you walk to the tent and buy it. You didn’t know you wanted it, until you saw it. (more…)