How do we make sure that when the weather heats up business doesn’t cool down? While some businesses are naturals to do better as the weather gets hotter, for others, it’s just the opposite. Are you sitting in the office worried about how well you’ll do during the upcoming season? Many businesses face challenges when the weather changes – and it always does.
If this is a slower season for you – a post written by the U.S. Small Business Administration lists a few things you can do to help steady out business and at the very least, make the most of your slower season from a marketing, such as:
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Umbrellas. Here at VIP, when we think umbrellas, we think about promoting your name to people walking by your outdoor seating or your promotional booth at the beach. We think about golf game and promotional give-a-ways.
However, most people don’t think about an umbrella until they need one. So what else is there to this little piece of material that we frantically look for after a few raindrops hit us or once we discover a sunburn on our skin?
According to Wikipedia, the word “umbrella” evolved from the Latin umbella (an umbel is a flat-topped rounded flower) or umbra, meaning shaded or shadow. An umbrella typically refers to a device used to protect us from the rain, while the term parasol usually refers to an item that protects you from the sun. Umbrellas can further be divided into two categories: a fully collapsible unit that gets small enough to carry in a backpack or handbag and the non-collapsible version in which the support pole cannot retract (think beach umbrellas). (more…)
Have you even been to an event and all you see are a sea of blue tents? I have. You look down the rows and see if there is anything there that interests you. You’re not sure what you’re looking for, but you want something, anything to grab your attention. When it doesn’t you walk away. Now contrast that with going to an event and immediately seeing a product you recognize. You could have just eaten a large meal and you were full until you saw the Ben & Jerry logo and the pictures of their ice creams near the tent. Now all of a sudden, you realize you have room in your stomach for some ice cream so you walk to the tent and buy it. You didn’t know you wanted it, until you saw it. (more…)