Trade shows are very important to any business, but research has shown that it is possibly small businesses that gain the most from these events. Due to the generally low cost of entry and small initial investment, trade shows are an ideal way to jump-start your business or take an established business to the next level. The affordable pricing of trade shows allows smaller companies to compete with larger businesses in a way that other forms of advertising and networking simply to not allow.
According to Business 2 Community there are 6 huge benefits to trade shows:
(more…)
As it turns out color is one of the most beautiful things in the world.
Since the beginning of time, colors have stirred our emotions. White chalk was a precious tool in the hands of Paleolithic artists. Gold from the very first civilizations reminded us of the sun. A desire for the mysterious and exotic blue changed the course of history.
Color has always grabbed attention, but it certainly wasn’t easy to get hold of. This is why it became the ultimate symbol of luxury. Those who could afford it, used their favorite hues to decorate their surroundings. Today, not so long since the beginning of the Digital Revolution, we have free access to any color we can possibly think of, and more. Now that color is everywhere and readily available to us to splash on paper, screens and on pretty much any surface you can think of, do we understand the power that it has? (more…)
Have you even been to an event and all you see are a sea of blue tents? I have. You look down the rows and see if there is anything there that interests you. You’re not sure what you’re looking for, but you want something, anything to grab your attention. When it doesn’t you walk away. Now contrast that with going to an event and immediately seeing a product you recognize. You could have just eaten a large meal and you were full until you saw the Ben & Jerry logo and the pictures of their ice creams near the tent. Now all of a sudden, you realize you have room in your stomach for some ice cream so you walk to the tent and buy it. You didn’t know you wanted it, until you saw it. (more…)
Here at VIP we deal with tents everyday. We focus on convenience, durability, and most of all – visual impact.
However, tents have had a place in society for thousands of years, even stretching back to biblical times. The Ancient Hebrews, including Abraham, Isaac, and Moses lived a nomadic lifestyle. This meant that they were constantly moving from place to place and while doing so, they lived in tents. The sacred place where the Ark of the Covenant was kept in was called a tabernacle, which translates to “tent” or “place of dwelling.”
If we fast forward a few thousand years, we can see that tents were still in use, this time in a medieval setting. Knights would take them on hunts and use them as command bases during times of war. Tents were also set up during tournaments so the knights had a place to prepare for competitions. You can imagine that the art of promotional tents was in full swing as tournament vendors vied for attention from the crowds in order to sell their food, mead, and other wares.
(more…)
Large promotional products have always competed for mind-share and the attention of those travelling by them. Whether being an inflatable on top of an auto dealer’s roof, or a promotional tent at an outdoor event – bold, quality promotional products compete for the attention of prospective customers passing by.
In today’s age of people continually looking downward at their smartphone, the task has become even more challenging. Where people used to at least look up and around while walking, you more often than not see them stooped in what is becoming the classic posture of a smartphone walker busy getting the latest Internet updates or texting “critical” information to their friends. (more…)